Specialising in software development products and services for the fast food and restaurant chain store industry, Maxtel is primarily focused on building business in highly populated international markets.
While growth had been reasonably comfortable previously, Maxtel was looking for that exponential boost to get them more visibility and acceptance with the big players.
The F1R strategic marketing session helped to identify they key areas of support and direction that the global sales manager needed to make better use of time spent overseas, as well as contacts gained at industry events. From there, the Maxtel brand was given a spruce up with better use of colours, stock photography and graphics to help communicate key benefits of certain products. Key communication material was also created including product brochures, a case study template and new website template.