www.carbonart.co.nz
Carbon Art is a windsurf and surf board design and manufacturing specialising in custom quality boards for windsurfers and surfers dedicated to speed, precision manoeuvrability and versatility in their boards.
Carbon Art was having difficulty getting awareness and visibility in a market over-run with low cost, production made boards making similar design specification claims.
F1R Services
Starting with a marketing strategy session and comprehensive marketing plan, F1R helped Carbon Art to gear all marketing activities and communications towards supporting and growing their already proactive market of dedicated Carbon Art riders. This primarily took the form of the official Carbon Art Riders badge and a regular CA Riders newsletter to recognize and value these loyal supporters.
