Capability Building

This unique selection of strategic marketing services is only available through the NZTE Management Capability Development Voucher Scheme.  Lodge your expression of interest through the NZTE Voucher Scheme link here.

Or call your local Regional Partners office to speak with a Regional Business Advisor in Tauranga (ph. 07-577-8951), Rotorua (ph. 07-349-8365) or Whakatane/Eastern Bays (ph. 07-306-2031 or 07-307-0118).

All programmes shown here are designed as one-on-one training sessions with up to three follow-up coaching meetings included.  Additional meetings or group workshops can be arranged on request and will be quoted accordingly.

Level 1: Marketing Awareness

This entry level programme is specifically designed to get you started on understanding and using marketing more strategically in your business.  We will focus on one key challenge, idea or opportunity to build your knowledge and skill with marketing through a live, working example.

Timing: 1 x 2hr training session plus 3 x 1hr weekly coaching meetings to track progress (includes action plans and follow-up notes)

Cost: $800 (=$400 paid by you + $400 refunded by NZTE)

Level 2: Marketing Planning

This programme is designed for people who are ready to start creating some initial marketing tools and communications activities but are unsure how or where to start.

Based on a fairly rough outline as to where the business is at now and marketing knowledge to date, we will build on this and start working on how to put together a proper marketing plan.  The outcome of this will be the development of your unique selling proposition and selection of the most immediate marketing tools required for your business.

Timing: 1 x 4hr training session plus 3 x 1hr weekly coaching meetings to track progress (includes action plans and follow-up notes)

Cost: $1,200 (=$600 paid by you + $600 refunded by NZTE)

Level 3: Creating a Strategic Marketing Programme

Once you have a comprehensive strategic marketing plan for reference, it is a fairly easy step to then develop the marketing programme outlining your goals strategies and action plans for the year.

Taking the information gained from Level 2, we will then put together your proper marketing plan document and marketing programme guideline.  This will then allow you to effectively manage and track all marketing activities and expenditure on a month-by-month basis within your business.  Level 2 & 3 can be combined as a single programme if required.

Timing: 3 x 2hr training sessions plus 3 x 1hr weekly coaching meetings to track progress

Cost: $2,200 or $3,000 as a combined Level 2 & 3 programme (as above, is a 50/50 shared cost)