F1R provides strategic marketing services to help businesses define and communicate their value proposition to their target market in order to achieve exponential growth.

Investment in an F1R marketing programme is an investment in market growth.

MARKETING WORK IN PROGRESS...

Here's a quick update on the businesses we are working with right now.  Click through to our Projects page to get more of an overview of results we've achieved to date.

PROJECT MANAGEMENT
Continuing on from an initial project to provide support with a new product launch in NZ, the Shoof marketing manager has now employed Chantelle to work on a short-term contract based every Thursday at the Shoof offices in Cambridge.  In this manner, Chantelle will be able to more effectively support the marketing manager to establish and implement all strategic marketing activities required on a week-by-week basis.  A full-time, permanent role will then also be formulated with Chantelle's support, and put to market early next year.

NZTE VOUCHER SCHEME
Another successful partnership with the NZTE Voucher Scheme, McFall Fuel has recently completed a comprehensive strategic marketing plan for growing the fuel and lubricants business across the central North Island regions.  The outcome tot he strategic planning session was the creation of a new value proposition, tagline, key messages for the individual market sectors and a communications programme involving a new website, brochures, customer loyalty programme and brand development.