Continuing on from an initial project to provide support with a new product launch in NZ, the Shoof marketing manager has now employed Chantelle to work on a short-term contract based every Thursday at the Shoof offices in Cambridge. In this manner, Chantelle will be able to more effectively support the marketing manager to establish and implement all strategic marketing activities required on a week-by-week basis. A full-time, permanent role will then also be formulated with Chantelle's support, and put to market early next year.
Another successful partnership with the NZTE Voucher Scheme, McFall Fuel has recently completed a comprehensive strategic marketing plan for growing the fuel and lubricants business across the central North Island regions. The outcome tot he strategic planning session was the creation of a new value proposition, tagline, key messages for the individual market sectors and a communications programme involving a new website, brochures, customer loyalty programme and brand development.
NZTE Voucher Scheme Going Well!
The latest Service Provider gathering was held for the NZTE Voucher Scheme. This was well...